The need to generate zero-party data in a privacy-first world.The significance of personalization to customer experience.Using messaging automation to improve the customer experience.The rise of private messaging on Instagram.The importance of Instagram to today’s consumers.Brands, who have relegated the Instagram Direct Message inbox to social care in the past, can instead use Instagram Direct Message automation to proactively engage users - helping multiply organic engagement, drive new customer acquisition, and support personalization strategies that improve the customer experience.Įmbracing conversational commerce for Instagram Direct Messages is a huge opportunity for brands to drive both engagement and revenue. The power of the Instagram Direct Message inbox.Ĭonsumers increasingly want to engage with brands in a privacy-centric manner via messenger tools to learn more about brands, their offers, and to get answers to questions about products and services in a convenient way. But brands are underestimating one particular component of their social media strategy: Retailers and e-commerce businesses know that Instagram is an important platform for their marketing efforts.
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